The Online Marketing
Handbook discusses advertising, publicity, promotion, and selling
of all types of online products and services in an appropriate
and legal manner. A viable practical guide for those wanting
to reach this customer base (the Internet has over 40 million
users), this book details how to promote products in the most
cost-effective way available. The book takes a case history approach,
showing readers the do's and don'ts of online advertising and
how to avoid legal and social problems.
- Shows how to use on-line
services to advertise, publicize, promote, and actually sell
- Case History Approach.
- Shows how to use paid advertising
- Discusses all on-line services,
not just the internet.
- Assumes only a "passing"
familiarity with computers.
Getting Up to Speed on the Information Superhighway
The Benefits of Online Marketing Overview of the Internet and
Commercial Online Systems
Rules and Restrictions for Online Marketing
Becoming a More Effective Marketer
Making the Sale
Building Relationships with E-mail
Forums: Marketing Opportunities
for Information Providers
Selling Products and Services with Online Classified Ads
The New Advertising
Creating Effective Advertising Messages
Editors and Your Target Market
Building Relationships with Customer Service
Contacting the Online Services
About the Author
Dan Janal, Janal Communications,
Danville,CA. Dan Janal (Berkeley,CA),teaches public relations
at the University of California at Berkeley and is currently
a SYSOP (systems operator) for PRSIG, Compuserve's Forum for
public relations and marketing executives. Mr. Janal is the author
of How to Publicize High Tech Products and Services.