What are the best pulling publications?
What are the closing dates?
How much does it cost?
How do I contact the publications I'm interested in?
THE ANSWERS ARE HERE
All these and more questions are asked every
day by mail order dealers all across the country. The answers
lie in Owen Bates' Ad Rate Manual.
This all new 96 page publication gives you
all the answers to the questions above, plus much more. Circulation
figures, closing dates, advertising rates for both classified
and display ads and complete addresses are all provided in this
REACH THE CUSTOMERS YOU NEED
But Owen didn't stop there. Knowing what your
needs are, he categorized the manual by reader interest. Want
to reach pet owners? Automobile buffs? Hobbyists? Photography
enthusiasts? Just turn to the alphabetized section and then review
the publications alphabetically listed within that section. Decide
which publications best suit your needs and then write to or
call them for a complete media package.
But Owen didn't stop there either. He used
his many years of experience in the business to identify those
particular publications which have mail order shopping sections
or are known to have good mail order responsiveness among their
readers. Almost one thousand magazines and newspapers that are
suitable for mail order advertising are listed in this brand
MAIL ORDER ADVERTISING CAN BE EASY!
Just imagine if you had to sift through literally
hundreds... even thousands of magazines at your public library
to identify the ones best suited for your product and by giving
you the additional pertinent facts that you need in this big
8 x 11 manual. And now you can do it right in the comfort of
your own home or office!
LATEST EDITION A MUST!
Perhaps you've had an older edition of the
Al Stern Ad Rate Manual. Why should you order this new manual
now? Almost 100% of the publications have had significant changes
since the last edition of Al Stern's Ad Rate Manual. Addresses,
advertising rates, circulation figures... these things all change
with the passage of time. Without the latest information you'll
be working at a real disadvantage.
Owen Bates is the founder of a large mail
order book sales and publishing company and has over twenty years
in the mail order industry. He knows what mail order distributors'
needs are because he is one of you. He has prepared this new
manual with you, the small and emerging mail order distributor,
in mind. For example: there are several thousand newspapers in
the country today. But, Owen has listed only a handful in his
new manual. Why? Because only a select few are suitable for mail
order ads. Owen knows which ones. Now you do too!
Owen is the author or co-author of several
books relating to managing your own mail order business and has
edited countless others. He has been consultant to many small
and large mail order entrepreneurs across the country and has
managed his own advertising agency for many years. If experience
and good judgement count, you can count on Owen Bates!
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