A Checklist of Questions to Answer
Before You Buy A Franchise
Franchise businesses are booming. From hamburger restaurants to frozen yogurt shops, from greeting card outlets to videotape rental stores, the list continues to increase. The people setting up franchise ideas and businesses know a good thing, and are strongly promoting their ideas with big money national advertising. Franchises for just about every conceivable kind of business are being sold in ever increasing numbers.
Some franchises are very good. They treat both the franchisor and the franchisee very well. Others are very one-sided. Still others are almost total rip-offs that can trap one into paying ten to fifty times the actual value of the business idea, equipment, or whatever it is they are trying to sell.
Before putting any money into a franchise, you should investigate
everything completely. We've prepared a list of questions you
should be asking and to which you should get satisfactory answers
to before investing.
Does the franchise require you to take any steps which are
either illegal or even border on illegal, or are otherwise questionable
or unwise in your state, county, or city?
Is this franchisor connected in any way with any other franchise company handling similar products or services?
If you answered yes to the above question, what is your protection against the second franchising company?
Under what circumstances can you end the franchise contract,
and at what costs to you?
If needed, will the franchisor assist you in finding a suitable
Does the franchisor have experienced management, trained in-depth?
Exactly what can the franchisor do for you that you cannot do for yourself?
Has the franchisor investigated you carefully enough to assure itself that you can successfully operate at a profit to both of you?
Does your state have a law regulating the sale of franchises, and has the franchisor complied with that law to your satisfaction?
How much equity capital will you need to purchase the franchise and operate it until your income equals your expenses?
If you can get the answers to each of these questions, and those answers satisfy you, then you're probably thinking about buying into a pretty good franchise deal. However, if you're in doubt about any of these points, be sure to check it out and know the answers for certain before you invest or sign anything.
Buying a franchise can give you a measure of security, and in some cases, sure-fire profits. Business surveys show that fewer than 20 per-cent of all new franchised businesses fail. This is in comparison to a 60 to 80 percent failure rate for all new businesses started in this country each year.
Information regarding specific franchising ideas can be found in the franchising directories, which are generally available at the local library. Often there will be a notice posted in franchise outlets themselves.
If you can afford the entry into this business, statistics are on your side. You are now armed with some CAUTION and STOP and GO signs!
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