Making Money With Folios
One of the easiest ways of getting started with a profitable mail order business of your own is through the promotion and sale of money-making folios or reports. Generally, the beginner purchases a series of these reports complete with reproduction rights. He reproduces them in whatever quantity and as often as he likes, usually at a cost of less than 25 cents each, and sends out an advertising circular selling the reports for as much as $5 each.
Remember, you never really make any real money until you control
production of the product. When you buy the reproduction rights
to a set of reports, you control production. You can advertise
the sale of these reports individually via national classified
ads, and follow up with an advertising circular listing all of
your reports. Another idea is to run your advertising circular
as a full page advertisement or send it out as a part of your
direct mail packages. When the orders come in, you keep all the
money for yourself, reproduce the reports
After you have finished reading your series of reports, take them to some of the print shops in your area and ask them for a bid on printing up an inventory supply for you. When you finally settle on a shop that will print them at a cost that's agreeable to you, have a supply prepared. After they're completed, be sure to separate your originals or masters from the supply you're going to be selling. It's best to keep these master copies in a file cabinet or some place completely removed or separate from where you store your inventory.
You're just about ready to start raking in the big money. However, you first have to get the word out that you've got these reports ready and for sale to anyone who wants to buy a copy. You must now prepare your advertising copy. This will consist of a classified advertisement and a full-page circular.
The make-up and circulation of the advertising circular is
Next, select one of the shorter reports you feel will interest the most people and use it as a "hook" to capture the interest of prospective buyers and generate future sales. The title might be something as simple as, "How to Get Big $$ in Your Mailbox - Everyday." Have an ample supply printed up. Then prepare a simple classified ad like the one below:
FREE REPORT! "How to Get Big $$ in Your Mailbox - Everyday."
Place this ad in as many of the national coverage mail order
publications as you can afford, and then hang on for a deluge
of orders. With each order, simply take a copy of the report
and include it with a copy of your advertising flyer listing
all your other reports and your return address, and send it back
to them in the self-addressed, stamped envelope they mailed to
you. In most cases, you'll find that a great number of those
people who have sent for a copy of the free report will turn
around and order the complete set with reproduction
As mentioned earlier, you should study the reports you buy.
From them you will gather information so that you can eventually
write your own reports and make up your own advertising circulars.
With your own series of folios you can not only set your own
selling price, but can also control the number of people selling
them. Writing and selling simple business success reports is
how most of the large mail order companies got their start. It's
the bread and butter of many mail order businesses, and is the
only way to go if you're
Dedication to the task will provide its rewards. Grasp the
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