Money Makers' Guide to Mail Order Riches
Selling products and services through the mail is one of the fastest growing methods of doing business in the world today. Over the past several years, sales made through mail order have topped the 100 billion dollar mark!
Millions of people from all walks of life and in all parts
of the world are working in mail order, with more joining in
every day. Some of them are grossing millions of dollars a year,
and others are chalking up sales figures of several hundred dollars
per month. Others folks will only give it a quick try, make a
few dollars, and drop out. Mail order sales appeals to almost
everyone with a desire to get rich. Generally, mail order doesn't
What is the difference between the successful mail order entrepreneur and the operator who is here today and gone tomorrow? Knowledge. About all that's required for success in mail order selling is an understanding of what you're doing - it's not a game or a business you want to just give a quick try. Mail order is a way of doing business, and as such requires a thorough understanding of what people buy, why they buy, and the development of an operational plan that will lead you to success. Armed with only a small amount of knowledge and the will to succeed, anyone can join in the action of mail order selling.
In order to make it big in mail order, you must understand that it's a selling business. Thus, you must decide what you want to sell, who your buyers will be, know why they buy, and then, program your selling efforts in such a way that these people will buy from you.
The best and the easiest sold product or service, because it has the greatest appeal to the largest number of people, is information that gives people knowledge or instructions that will enable them to get rich. Everybody in the world wants to know how they can get rich without putting forth too much of an investment in either money, time, or effort.
First, do some market research. Look in all the publications running mail order advertisements and opportunities, and get a good understanding of what other entrepreneurs are doing - what products or services they offer, how they design their advertisements, what prices they are charging - and then formulate a business plan of your own that will allow you to duplicate what others have successfully done. With money-making information or instructions - and knowing that to make the really big money you have to be the author or a primary distributor - there are two possible routes for you to take. You can become the author of the information, with all the involved headaches and demands upon your time necessary for research and writing, printing, advertising, and order fulfillment. Or you can buy the reproduction rights to already available material and re-sell or distribute them as your own. As a prime source distributor, you can pay a one-time fee for the reproduction rights, then spend your time and money on selling efforts. You still have to handle the printing, the advertising, and order fulfillment, but you have the advantage of choosing and picking only what you feel will make money for you. With most writers, only about 20% of what they spend hours, weeks, even months researching and writing ever sells well for them. Writers are just not geared to the profitable marketing of their materials.
Your initial marketing research should give you a good idea
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At the same time that you receive the inquiries, compile the
names and addresses of all the people sending for either your
free report or who are ordering your materials, and you will
have the beginnings of a mailing list of your own that you can
rent out several times at huge profits. In addition, clip the
stamps off the envelopes as you receive them, and save them in
an old shoe box. When you have a box full, sell them to any number
of stamp collectors and pocket an additional $10 or $15. Save
all the envelopes with return addresses and when you've accumulated
a thousand or so, send them in to list
Another way of advertising is to offer your report or book for sale directly from the advertisement itself. This can be a classified ad, but a small display ad such as the one below will be much more effective.
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It's very difficult to sell anything directly from a classified
ad because there just isn't space enough in which to do a complete
job of selling. Thus, if you do try to sell from a classified
ad, be sure to keep your selling price under $5. A $3 item should
pull well with a classified ad. A $5 item will take at least
a one inch display ad, and a $20 item will take a well-written
full page ad.
When you're just getting started in mail order selling, stick to small classified ads - test the pulling power of your ad and product, as well as the publication in which your ad runs. Analyze and practice rewriting some of the ads other people are running. Experiment with a few ads of your own creation and run several test ads in only one or two publications. From the results, you can build upon your success. Thus, if your first ad costs you $30 and you take in $90 profit, take that $90 and run the same ad again in the same publication and in a couple of other newsletters, magazines, and tabloids as well. Use your profits to expand the exposure of your offer. Get your message out to as many people as possible.
It's important to note that you cannot expect to live off the income from your beginning business efforts. You have to have other money to pay your normal expenses. Mail order success is built upon the wise investment of your advertising dollars. Remember: if you begin with $100 and run a classified ad for your reports in one of the big national publications, from that first $100 you can conceivably take in $300. With the $300, run the same ad again in that publication as well as two others, tripling your profits. If you keep on reinvesting your profits in additional advertising exposure, within six months or less you should be hauling in several thousand dollars per month in profits. With persistence and the knowledge gained through experience, you'll be able to build a full-time income from what was once a simple dream. Why not start making that dream a reality today?
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