Making Money With Mail Order Ad Sheets
Simple, easy, with an unlimited income potential! You can set this program up from your kitchen table, and easily parlay it into $100,000 per year!
You've no doubt heard of the millions of dollars "raked
in" by advertising agencies each year - that's what this
business is all about. In fact, advertising is the name of the
By setting up a contract for a specific amount of space in
each edition of the paper for at least 12 months, you'll save
at least 30% over the regular day-to-day and/or monthly rate
charges. By talking with the managing editor, you'll be able
to avoid a lot of hassle
Figuring that each ad you run in this space will require one inch, you'll have room for 10 ads, plus your headline, nameplate, and slogan. Your cost will probably run between $100 and $150 per week on an "every edition" annual contract. Thus, simply set a price to charge your advertisers in accordance with the total circulation of the publication.
For example: Charging $20 per ad - times 10 equals $200 -
minus $100 costs - leaves you with a profit of $100 per week.
$25 per ad - times 10 equals $250 - minus $100 costs - leaves
you with a profit of $150 per week. And so on. You may even want
to start off with a larger space, say 3-columns wide by 6-inches
deep, for even faster
Now, you're ready to go after the advertisers. If you do not
have access to a computer and a laser printer that will typeset
your ad layout in letter quality, visit your local stationery
store. Pick up a pad of "fade-out" graph paper and
a roll of black or red border tape about a sixteenth of an inch
wide. Take these materials home, and on a sheet of graph paper
measure 3/4 inch from the top. On this line from left to right,
make a line with your border tape. Do the same thing at the bottom
of the page. Now, measure in 1/2 inch from both of the sides.
Also, place a 1/2 inch margin along the sides of the top and
bottom of the page. Next, take a sharp razor blade and square
off the corners. You should now have a perfect rectangle as framed
by your border tape. Measure down from the top of your frame
a half inch, and run a strip of border tape on this line from
What you're coming up with is known as an "ad sheet"
in the mail order business, and it's looking beautiful! Select
a name, such as The Trailblazer or Ron's Mail Order Opportunities.
Make another visit to your stationery store and pick up some
18 or 24 point "Transfer Letters" in the style you
want for your ad sheet title. Also pick up what is known as a
"Glue Stick." This is a tool you'll be using from now
on, and if you'll go with this for all your paste-up endeavors
you'll come out with a much neater and easier job. I don't recommend
rubber cement, and most assuredly don't use a household glue
for your paste-up jobs.
Once you've got your ad sheet laid out, take it to a near-by
quick-print shop and have them make at least 100 printed copies.
You'll want it printed on both sides, with your masthead omitted
and your columns running all the way to the top of your frame
on the back side. Then take your pasted-up ad sheet original
home and file it as your "master."
The purpose of your ad sheet is strictly to afford you FREE
SAVE ON ADVERTISING! Run our ad in your publication - We'll run yours in ours! Checking copies each issue. Send sample of your ad sheet and the ad you want to run. We can begin next week, but hurry - space is limited. Mega-Mail, Any Town, USA.
Either type this ad out or have it typeset as a one column, one inch ad and place it in the top left hand column on the front of your ad sheet, and at the bottom of the right hand column on the back of your ad sheet.
Now, make up an ad for your primary business, such as:
200,000 Circulation! Only $20 to have your 35-word ad included one time! Save big with 5-time insertion! Only $70! Mega-Mail, Any Town, USA.
Type this ad out, or have it typeset into an eye catching one column by one inch ad. Place one of these ads at the bottom of the right hand column on the front of your ad sheet, and another at the top of the left hand column on the back of your ad sheet.
These ads - one about exchanging ads, and the other about your shopping paper advertising program - should be run in each edition of the ad sheet you publish. In other words, they should be permanent fixtures in your ad sheet. Actually, they're the primary reason for your getting involved in ad sheet publishing - free advertising and exposure for your services.
Fill out the space in your first ad sheet with ads for other
things you can offer, or clip better ads from the ad sheets you
receive in the mail and use those. Once you've got the space
on both sides of your ad sheet filled, take this "paste-up"
to your local print
Meanwhile, you begin making a computer database file or a 3 x 5 card file of the publishers' addresses of the different ad sheets you receive in the mail each day. Each file card should show the name of the ad sheet, the name and address of the publisher, and the date you first received a copy of their ad sheet. File these cards in zip code sequence.
Next, either from your computer file or your card file, have
your list of mail order publications typed out onto mailing labels.
If you have to do it manually, place your mailing labels on a
sheet format that will serve as a Master Record of Publishers.
Mark each sheet with a number, noting the Master Sheet number
on each card that matches the entries on the Master Record Sheet.
The file card for Ace Ad Sheet might show an M-1, meaning that
they are listed on page one of your master for mailing labels.
Miller's Advertiser might show an M-6 for sheet number 6, while
Timely Tips might show an M-12 for sheet 12 of your master list.
MAIL ORDER PUBLICATION EXTRAVAGANZA!!
You're almost ready to begin! The best way to start is to include one two-sided circular and your ad sheet in an envelope, stick one of your mailing labels on it, and send them out First Class. if you've got another "special program," you might include a circular for that, but don't put more than three circulars in each of your out-going mailing pieces. Too many things to choose from will confuse the recipient and result in decreased response.
Overall, it's best to send these mailing pieces out with First Class postage in order to make sure you've got "good" addresses. Any "nixies" will be returned to you as non-deliverable and you can mark your files accordingly.
Your ad sheet's purpose is getting free advertising for your
primary program - the space you have available for mail order
advertisers in your area shoppers' papers. And, the extra circulars
that you insert should be fast selling "door-openers"
that will bring back
Now you're in business! Hundreds, even thousands of sharp
mail order entrepreneurs will see your shopping paper ads in
all of the ad sheets with which you're exchanging ads; and they're
the ones - those selling books and products - who will take advantage
of your offer. In exchange for the advertising exposure these
ad sheet publishers give you, your only obligation is to paste
the ad they submit as their exchange ad onto your ad sheet, print
the required number of copies, and send them out to all your
It may take six weeks to a couple of months to get everything organized and the orders coming in, but once they start, it'll be like a never-ending river of money for you. Remember: set one shoppers' paper program up first, get it filled up with paid advertising and running smoothly, and then multiply your income possibilities by duplicating the same program with as many other of your local area publications as possible. When you go in to talk to these people about the program you have in mind, remember that they are in the business of making money, and your plan is just another way for them to do so. They want your business. Sell them on yourself and your business plan.
So, that's it. . . the plan you can use to become rich. The
rest is up to you. I assure you it's easy to put into action,
and it works. How soon you get it started, and how much money
you make with it, is entirely up to you. Get with it now, and
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