How to Start a Big Mail Service
Do you enjoy reading the small mail order dealer magazines? Do you enjoy ordering and and receiving Big Mails? Do you enjoy working with new mail order dealers and opportunity seekers? If your answer is "Yes" to all of these questions, then consider just how profitable and pleasurable it could be for you to start a Big Mail service.
In the pages that follow you will find out how to set up a
Big Mail Service. This report will show you how to advertise
your service and how to use the Big Mails that you receive in
your own mail each day to your personal advantage. You'll discover
the proper use of commission circulars -- how to get a lot of
them free, and how to
Sit down with the latest issue of any of the mail order tabloids,
newspapers, or magazines you regularly receive and order at least
twelve Big Mails. After that, get into the habit of ordering
at least one Big Mail every day! Devote a portion of each day
studying them. And I do mean study! Feed your mind and your imagination
Set up a personal notebook. You can set your personal notebook up any way you like, but most have found that a loose-leaf notebook into which they can scotch-tape the ads, circulars, etc. works best. Many a successful dealer have divided their notebooks into four sections:
* Commission Circular Sources
Read and re-read every circular and mail order magazine that
you can get your hands on. Save any ideas that appeal to you!
Also, save the circulars that other dealers have been paid to
mail. (You'll understand why later on.) Start ordering small
supplies of commission circulars that look attractive to you.
Never try to sell anything
Next, place an ad in at least six mail order magazines or ad-sheets. In the beginning you will have to use publications that will typeset your copy for you, since you do not yet have camera ready ads. Your ad should read something like this:
BIG MAIL - $1.00 Commission circulars
A simple ad like this will pull better than one with too many
words. You probably already know which magazines or ad-sheets
in which you want to advertise. That's fine! But it is also suggested
that you start off by advertising in at least one or two well-known
publications. They appear regularly every month, on time, and
almost everyone interested in mail order reads them! (A list
of mail order publishers [#3709]
Each and every advertiser in a co-publishable periodical is also mailing copies of the material to his customers or mailing list, and every last copy mailed has your ad in it. Also, the printer is mailing a copy to every person on his subscription list. Thus, usually within ten days after your ad appears in print you will start receiving letters with dollar bills in them asking for your Big Mail. Some advertisers, for one reason or another, are quite slow in mailing their copies, but this can work to your advantage. You will often get orders two or three months after your ad appears!
Long before you start receiving orders for your Big Mail,
you should have acquired a starting supply of commission circulars.
You will want to include them in every one of your Big Mails.
Commission circulars are usually 8 1/2" X 11" circulars
offering such things as:
Wholesale firms supply commission circulars to mail order dealers, usually at cost. The dealer stamps his name in the blank space after "Order From" and mails the circular to prospective customers. When he receives orders (and he will if he mails them regularly), he keeps his commission, usually about 50%. He then sends the balance, shipping labels, and proper postage to the wholesaler who drop-ships the order directly to the customer under the dealer's label.
Commission circulars can be profitable for you as a Big Mail
Dealer if you are very careful to select only those circulars
which appeal to mail order beginners. You will soon learn that
gift items and general merchandise rarely appeal to people who
are ordering Big Mails unless you offer them on a wholesale basis.
Items such as boots,
If you work at it, you can make a lot of extra money by including
good commission circulars in your mailings. Test a few hundred
copies of each commission circular. If it evokes no interest
or response, discontinue it. If it produces an order or two,
however, then include one in every piece of mail you send. When
you have found a circular
Don't mail poorly printed circulars. They will only detract
from the overall appeal of your entire mailing, creating a negative
first impression. You will also find that full-page circulars
pull better than half-page circulars. Remember to have your circulars
printed both front and back. Not only does this give you twice
the advertising in the same amount of space, but it will not
add to the total cost of the print job.
Most of the suppliers of commission circulars are honest people.
They offer items of real worth. Occasionally, however, you will
find circulars that you should not mail. They can and will get
you in trouble.
o Stuff and Address Envelopes at Home Offers. Most of these
offers are illegal. People have been convicted in court for selling
them and the plans are worthless.
FACTS AT YOUR FINGERTIPS
Commission Circular Information
Commission Circular Information -- Every time you receive a new supply of commission circulars, sit down and examine them. Sometimes you will receive two or three varieties in one envelope. Tape one sample of each circular in your notebook. Underneath the sample write:
* Name and Address of the Drop-shipper
Co-Publishing Information -- Most publishers of mail order magazines will send you a Fact Sheet. If they do, simply tape the sheet in your notebook. If not, record these facts yourself:
* Name and address of the printer
Take a page of common notebook paper. At the top of the page
write the name of the month. Next, number down the page from
one to thirty-one, using one line for each day of the month.
If the closing date for a particular publication is the 15th
of the month, you will want to mail your ad on the 5th to make
sure it arrives in time. So, next to number 5 write down an abbreviate
form of the publication title such as M Pub. Do the same for
every publication in which you advertise. If you will check this
sheet religiously every day you will never forget a closing date.
Before you mail your ad each month, turn to the page for the
following month and make a notation of that month's
Once your Big Mail ads are appearing regularly, you will begin to receive orders for the products. As soon as you are averaging five a day, you can advertise yourself as a Circular Mailer. It's easy to get started. Each time you renew your Big Mail Ad, send in another ad like the one below. Remember, as a co-publisher your ads cost you half the advertised price!
These prices are given only as examples. Postal rates and other costs change and you should check the ads of currently running Circular Mailers and charge equal rates. Cut rate prices will not get you more orders.
A circular mailing ad will almost always pay for itself immediately.
However, while, many dealers have tried to run combination Big
Mail and Circular Mailing ads, they do not work half as well
as two separate ads. As soon as you receive a circular mailing
order, send your customer a sample mailing. Be sure it is neat
and includes the latest issues of several mail order magazines.
Then include one of his circulars
HOW TO GET FREE ADS [related book]
There are many mail order magazine and ad sheet editors who will print your ads free if you will mail 100 to 200 copies of their publication. Here is a very effective way to get them to run your ads:
Have the following ad typeset at your local quick printer
or by computer
PRINTERS AND PUBLISHERS
Then, use rubber-cement to paste copies of all your different ads on the sheet. If your ads have been printed on colored poster paper, bleach them before you paste them up. Pour a little liquid bleach over them, until the color disappears. Rinse them in water, and dry them on a piece of flat cardboard.
Once your circular is pasted up (camera-ready) take it to your local printer and have 500 to 1000 copies printed on white paper. Enclose one of these circulars in every mailing. You'll be amazed at the results!
WHERE TO GET GOOD MAILING LISTS FREE! [related
One copy of last month's Mail Order Bonanza
To whom do you you mail them? Compile your mailing list from the Big Mails you have been ordering every day! Mail them to:
* CIRCULAR MAILING PROSPECTS -- Each time you receive a Big Mail, examine all the circulars. Who has paid the dealer to mail circulars for them? If they have paid him, they will also pay you if you will take time to send them a sample mailing. These are the people who are hot prospects for your services. Don't pass up the opportunity to add them to your list of clients.
* NEW AD-SHEETS AND MAIL ORDER MAGAZINES -- Whenever you see the announcement of a new publication, send a sample mailing and be sure to enclose your Free Mailing for Free Advertising circular. You'll get numerous free ads if you work at it!
* NEW MAIL ORDER ADVERTISERS -- Save the names of new advertisers
in the mail order magazines or ad-sheets. You'll be amazed at
how responsive they will be to your mailings! Every time you
receive new mailing copies, send out the remaining copies of
last month's issues to the categories listed above. Your mail
WHERE DO YOU GO FROM HERE?
No one can answer this question but you! You alone have the
answer. If you are ambitious, willing to use your imagination,
and willing to experiment with new ideas, then the sky is the
limit! Don't let anyone tell you that Big Mail Selling and Circular
Mailing is only for beginners. There are successful mail order
dealers who have been
The direction your mail order business takes is entirely up
to you. Keep your ads running and expand your business by constantly
adding new publications to your advertising list. Keep your eyes
and your ears open. Saturate yourself with fresh, new, and imaginative
ideas. Mail order is an exciting business. Hopefully you'll love
|Free Business Manuals| |Email Us|